| A |
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| Absorption |
In paper, the property
which causes it to take up liquids
or vapors in contact with it. |
| Additional Color |
Color added to the four
primary colours for printing, used
in direct tint. |
| Additive Primaries |
Red, green and blue
are the primary colors of light from
which all other colours can be made. |
| Against The Grain |
Folding or feeding paper
at right angles to the grain direction
of the paper. |
| Aliasing |
Visibly jagged steps
along angled or object edges, due to
sharp tonal contrasts between pixels. |
| Alterations |
Changes made in text
copy or art after a job has been set
in type or shot and proofs have been
pulled for checking. |
| Application File Format |
When a document is created
using desktop publishing software,
the resulting files or files are typically
saved to the computer's hard disk.
This file is said to be in an Application
File Format. This format is unique
to the software used and enables the
user to continue to work with the document. |
| Apron |
White space added to
margins of text area on a page to accommodate
a foldout. |
| Archive |
When referring to electronic
archiving, it means the ability to
electronically store documents for
future electronic, on-demand printing.
The files are commonly stored in a
print ready format and are not accessible
for editing. However, changes to the
stored document can be incorporated
by replacing pages or entire sections
with updated pages. |
| Artwork |
Illustrations, drawings,
photographs, renderings, paintings,
sketches, or copy of any kind - except
text copy - that is being prepared
or used for reproduction. |
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| Bindery |
The phase of the print
job in which the job is finished -
that is, where the printed sheet is
manipulated into its final format by
such processes as folding, stitching,
gluing, and cutting. |
| Bindery Operations |
Operations normally
performed after press operations. Such
operations may include punching, fastening,
drilling, folding, trimming, slitting,
numbering and affixing. |
| Bit Depth |
The number of bits used
to represent each pixel in an image
to determine its colour or tone. |
| Bit Map |
In computer imaging,
the electronic representation of a
page, indicating the position of every
possible spot (zero or none). |
| Bitmapped (Rasterized)
Image |
A graphic or character
represented by pixels or dots that
display the graphic's light or dark
spots arranged horizontally and vertically.
Each pixel is indicated as a 1 (dark
spot) or a 0 (light spot) to the computer
in binary code. |
| Black Point |
A reference point that
defines the darkest area in an image,
causing all other areas to be adjusted
accordingly. |
| Blanket |
A covering on the printing
cylinder of an offset press. The blanket
receives the impression from the plate
and transfers it to the paper. Since
the blanket acts as a transfer agent,
it will have a "mirror" image of the
images on the plate and substrate. |
| Blanket-to-Blanket press |
In offset printing,
a configuration in which a continuous
web of paper is fed between two blanket
cylinders, printing both sides at once.
Also called a perfecting press. |
| Bleed |
That part of the image
which extends beyond the trim-line
of the page (i.e., the printed matter
designed to run off the edge of the
paper). Illustrations which spread
to the edge of the page and allow no
margins are described as bled-off. |
| Blow Up |
A photographic enlargement. |
| Bottom Printing |
Printing on the underside
of translucent film or paper, so the
design reads through the top. |
| Browser |
A software application
that permits browsing, retrieval and
viewing of content on the Internet,
World Wide Web and intranets. |
| Bulk |
The degree of thickness
of paper. In book printing, the number
of pages per inch for a given basis
weight. |
| Burn |
In platemaking, a common
term used for a plate exposure. |
| Byte |
A measurement unit equal
to 8 bits of digital information. |
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| CD-ROM |
Acronym for Compact
Disc-Read-Only Memory. A CD-ROM drive
uses the CD format as a computer storage
medium. |
| Centerfold/spread |
Facing pages in the
center of a section. Center spreads
are also called naturals. |
| Clipping |
The conversion of all
tones lighter than a specified grey
level to white, or darker than a specified
grey level to black, causing loss of
detail. This also applies to individual
channels in a color image. |
| Coated |
Term used to describe
paper or board that has a top layer
of china clay (a mineral) to give a
smooth finish. Coated stock reproduces
a sharper dot that uncoated substrates
(i.e., paper) and usually has a higher
level of gloss. Glossy magazines, for
example, are printed on coated paper.
Also known as enamel paper or surface
paper. |
| Coated Paper |
Paper or board covered
with a mat or brilliant shiny effect
to get a better print. |
| Coating |
In printing, an emulsion,
varnish or lacquer applied over a printed
surface to protect it. |
| Cold Color |
In printing, a color
with a bluish cast. |
| Cold-Set Ink |
A solid ink that, when
used on a "hot press" (one that has
a heated cylinder), melts into a liquid
that then solidifies on contact with
the paper. |
| Collate |
To organize, gather
and assemble the various parts of a
printed piece or business form. |
| Color Cast |
An overall color imbalance
in an image, as if viewed through a
colored filter. |
| Color Correction |
Any method such as masking,
dot-etching, re-etching and scanning,
or editing used to improve color rendition. |
| Color Separation |
The division of colors
of a continuous tone multicolored original
or line copy into basic portions, each
of which is to be reproduced by a separate
printing plate. |
| Color Separations |
Color process printing
uses four colours: (1) cyan; (2) yellow;
(3) magenta; and (4) black {also known
as CYMK}. These print as tiny dots
of solid color, which combine to give
the full color range of the original.
The copy is broken down into the process
colors by photographic or electronic
color separation. In separation, the
original copy is photographed four
times using colored filters, to produce
a different separation negative for
each color. |
| Color Swatch |
A series of color guides,
which may be graded in a standardised
fashion as in the Pantone matching
system. |
| Compression |
The reduction in size
of an image file. |
| Continuous Tone |
A photographic image
which contains gradient tones from
black to white. |
| Contra Vision |
A print substrate whose
panels typically provide one-way vision,
see-through graphic advertisements
and signs. |
| Copy |
The complete advertising
message to be displayed on the advertising
structure. |
| Corrugated |
Board composed of one
or several fluted paper sheets glued
between or on one more flat facings. |
| Counter Dispenser |
Advertising material
placed on the counter with on its front
side several products exposed to the
consumer for self-service, contrary
to a stocking material where the products
are placed at the back side of the
display and thus on the seller's side. |
| Coverage |
Extent to which ink
covers the substrate (paper). Ink coverage
is usually expressed in percentage
terms. |
| Creasing |
Partial shaping of cardboard
through stamping to allow it to fold. |
| Cromalin |
A type of color proof,
produced from color separated film,
used to give an indication to the client
of how the full-color print job will
look. |
| Crop |
To eliminate portions
of the copy, usually on a photograph
or plate, indicated on the original
by cropmarks. |
| Crop Marks |
In design, the lines
drawn on an overlay or in the margins
of an illustration to define the portion
of the image that will appear in the
reproduction. |
| Cropping |
Trimming or masking
sections of the artwork that are not
required to be printed. |
| Crossover |
An image that continues
from one page of a publication across
the gutter to the opposite page. |
| Curl |
A waviness or rolling
effect that sometimes occurs at the
edge of a paper sheet. It is usually
associated with the improper moisture
balance within the sheet, or uneven
drying when the orientation with the
sheet, improper refining of pulp or
mechanical stresses during manufacture
or printing. |
| Cutting or Creasing |
An operation carried
out on a special finishing machine
when special shapes need to be cut
and creased. For each job, a form is
made up to shape with cutting and/or
creasing rules to the required design. |
| Cyan |
The special blue used
in four-color process printing. |
| CYMK |
The process colors Cyan,
Magenta, Yellow and Black which are
combined in varying amounts to represent
colors in an original image. K is used
for Black to avoid confusion with Blue. |
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| Decompression |
The expansion of compressed
image files. |
| Density |
The degree of darkness
(light absorption or opacity) of a
photographic image. |
| Density |
The degree of opacity
of a light absorbing filter, pigment
or exposed photographic emulsion. |
| Descender |
That part of a lower
case letter which extends below the
main body, as in "p," |
| Descreening |
Removal of halftone
dot patterns during or after scanning
printed matter by defocusing the image. |
| Die |
A tool made from steel
and wood used for cutting irregular
shapes from paper or board. Also called
a form. |
| Die Cutting |
Using a form to cut
holes or irregular outlines in display
work or printed pieces. |
| Die Stamping |
A printing technique
that uses a die to emboss a relief
image onto a surface. Ink or metallic
foil is generally used to add color,
but if not the surface is said to be
blind-stamped. Also known as relief
stamping. |
| Die Press |
A machine that is used
to die cut or emboss a shape into paper
or board. |
| Digital Color Proof |
A color proof produced
from digital data without the need
for separation films. |
| Direct-To-Plate |
Direct exposure of image
data onto printing plates, without
the intermediate use of film. |
| Direct-To-Press |
Elimination of intermediate
film and printing plates by the direct
transfer of image data to printing
cylinders in the press. |
| Document Reader |
An OCR (Optical Character
Recognition) device that reads one
or several lines of data when the document
is moved past one or more read heads. |
| Dot |
The individual element
of a halftone. |
| Dot Gain |
In printing, a defect
in which dots print larger than they
should, causing darker tones or stronger
colors. |
| DPI |
Acronym for "Dots Per
Inch". A 300 DPI printer, for instance
is capable of printing 300 dots across
and 300 down within one inch square.
DPI is a measurement of resolution
for scanning, displaying, or printing. |
| Dummy |
A preliminary layout
showing the position of illustrations
and text as they are to appear in the
final reproduction. A set of blank
pages made up in advance to show the
size, shape, form and general style
of a piece of printing. |
| Duotone |
A two-color halftone
reproduction from a one-color photograph. |
| Dupe |
To create an identical
duplicate of an original piece of film. |
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| em |
In composition, a unit
of measurement exactly as wide an high
as the point size being set. |
| Embossing |
Process producing raised
images on thin materials such as paper,
cardboard, leather or certain supple
plastics : dry embossing or ink embossing. |
| Emulsion |
A light-sensitive coating
on film or stencils. |
| en |
In composition, one-half
the width of an em. |
| Enamel Paper |
Coated Paper. Term used
to describe paper or board that has
a top layer of china clay (a mineral)
to give a smooth finish. Coated stock
reproduces a sharper dot than uncoated
substrates (paper) and usually has
a higher level of floss. Glossy magazines,
for example, are printed on coated
paper. Also known as coated paper or
surface paper. |
| EPS |
Encapsulated PostScript.
A file format often used for images
generated in object-orientated drawing
applications like "Illustrator" or "Freehand" and
for scanned images. |
| Exposure |
Represents the opportunity
for an advertising message to be seen
and read. |
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| Facing |
Number of products of
a same range represented in the front
line of the store shelf. |
| Feeder |
In printing presses,
the section that separates the sheets
and feeds them in position for printing. |
| Fibre Optic Display |
An innovative use of
electronic light transmitting fibres
to create changeable copy displays. |
| Film |
Negative/Positive Sheets
or rolls or a clear and stable plastic
containing line and/or tone reproductions
of the image. Used during the making
of printing stencils. |
| Film Negative |
A reverse photographic
image in which dark areas appear light
and vice versa. Film negatives are
used to make printing plates. |
| Film Positive |
A piece of clear acetate
or other film upon which the image
appears as it did in the original. |
| Finished Size |
The size of a printed
product after production is complete. |
| Finishing |
All production operations
after printing. The processes include
cutting, punching, stitching and gluing. |
| Flatbed Scanner |
Any scanning device
that incorporates a flat transparent
plate, on which original images are
placed for scanning. |
| Font |
In composition, a complete
assortment of letters, numbers, punctuation
marks, etc. of a given size and design.
For example, Times or Helvetica. |
| Format |
All elements that make
up the individual character of a publication.
Format includes size, style, type,
page margins, printing requirements,
binding, etc. |
| Four Colour Process |
A technique of printing
that uses the three process colours
of ink (cyan, magenta, yellow) and
black to simulate colour photographs
or illustrations. |
| Four Color Process Inks |
The inks used in four-color
process printing. |
| FTP |
Acronym for "File Transfer
Protocol". A networking protocol for
moving files between computers. |
| Full Color |
Synonymous with Four-Colour
Process. |
| Full-Bleed |
Image printing 1/8" -
1/4" beyond the trim marks on all sides.
This is done to aid the printer in
preventing a white edge from appearing
if the paper is not trimmed perfectly. |
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| Gamma Correction |
The correction of tonal
ranges in an image, normally by the
adjustment of tone curves. |
| Ghosting |
Phenomenon of a faint,
unintended image on a printed sheet. |
| Gigabyte (Gb) |
1,024 megabytes, or
1,048,576 kilobytes of digital data. |
| Gold Stamping |
A process that gives
a gold metallic look at impression. |
| Grammage |
(g/m2). Refers to a
method of indicating the weight of
paper. Written as "gsm". |
| GSM |
(g/m2). Refers to a
method of indicating the weight of
paper. |
| Greyscale |
A continuous tone image
comprising black, white and grey data
only. |
| Guillotine |
Machine to trim paper
or board before or after printing. |
| Gutter |
The inner margin of
a page, from the edge of the printing
area to the binding edge |
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| Halftone |
Artwork reproduced by
breaking down the original tone image
into a pattern of dots of varying size.
Small dots produce light areas and
larger dots produce darker areas. |
| Hard Copy |
The permanent visual
record of the output of a computer
or printer. (Generally, a high resolution
laser print.) |
| Hickies |
In printing, spots or
defects caused by foreign matter on
the printing plate or screen. Ink hickies
appear as dark specks with a white
ring around them; paper hickies appear
as white specks. |
| Hue |
The part of a color
that produces its main attribute -
for example its redness or blueness
- rather than its shade (lightness
or darkness). |
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| Illustrator |
Popular object-oriented
drawing application produced by Adobe. |
| Image Resolution |
The fineness or coarseness
of a digitised image. Measured in Dots
Per Inch (DPI). |
| Imagesetter |
Laser output device
which records images and text at high
resolution on photosensitive paper
or film. |
| Imposition |
The arranging of pages
in a press form to ensure the correct
order after the printed sheet is folded
and trimmed. |
| Impression |
In production, one revolution
of the printing cylinder. It refers
to the pressure of the type, plate,
or stencil as it contacts the paper
and produces printed copy. An impression
is any printed page. |
| In House |
Refers to material produced
within a company or organization. Not
produced using outside services. |
| Ink Transparency |
The degree to which
a substrate will show through a printed
ink. |
| In-Line |
Any work done to a specific
job that does not involve taking it
off press, or require human intervention
beyond the initial printing press set
up. |
| Interpolation |
In the image manipulation
context, this is the increase of image
resolution by the addition of new pixels
throughout the image, the colors of
which are based on neighboring pixels. |
| ISDN |
A digital telephone
line which allows very rapid, reliable
and low-cost transmission of data between
two computers. |
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| Job Estimate |
Documentation indicating
the price of a specific printing job;
given to printing customers before
a job is run. Also referred to as a
job quote. |
| Job Ticket |
A comprehensive job
information form containing all pertinent
job requirements including size, run,
paper, color, etc. |
| JPEG |
Joint Photographic Experts
Group. An organization that has defined
various file compression techniques. |
| Justification |
The alignment of text
in a paragraph so that the margins
are all straight on the right side,
or the left side, or both. (Right Justification,
Left Justification, Justified) |
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| Kerning |
In typesetting, an effort
to eliminate excessive white space
in a document by reducing the space
between certain letters. |
| Keyline |
An outline showing the
shape for a diecut, crease or perforation. |
| Kilobyte (Kb) |
1,024 bytes of digital
data. |
| Knick Out |
When an image or text
is reversed out of a background color
giving the illusion of white due to
the unprinted portion of the paper. |
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| Laminating |
Applying transparent
or colored plastic films, usually with
a high gloss finish, to printed matter
to protect or to enhance it. Various
films are available with different
gloss, folding and strength characteristics.
Typically done using the ultra-violet
(UV) process. |
| Landscape |
Page orientation in
which the width is greater than the
height. |
| Laser Printer |
Although a number of
devices employ laser technology to
print images, this normally refers
to desktop printers which use the dry
toner, xerographic printing process. |
| Lay Edges |
The two edges of a sheet
that are placed flush with the side
and front (the "front lay edge") marks
("lay gauges") on a printing machine
to make sure the sheet will be removed
properly by the grippers and have uniform
margins when printed |
| Lay Sheet |
The first of many sheets
passed through a press to check such
things as register. |
| Leading |
In typesetting systems,
to lead is to add spaces between lines
of type. |
| Light Box |
A partially or completely
transparent box equipped with luminous
electrical fillings presenting texts
or images. |
| Light Box |
A box with a translucent
glass top lit from below, giving a
balanced light suitable for colour
matching on which colour transparencies,
prints and proofs can be examined or
compared. |
| Line Art |
Images containing only
black and white pixels. Also known
as bilevel images. The term line art
is sometimes used to describe drawings
containing flat colors without tonal
variation. |
| Line Color |
Where a color is printed
using a specific color of ink rather
than creating it from the process colors. |
| Line Copy |
Reproducible copy consisting
of solid blacks and whites. In text,
line copy consists of letters, numerals,
punctuation marks, rules, borders,
dots, or any other marks in black and
white. Black line illustrations on
white paper are also line copy. |
| Line Drawings |
Solid black line artwork
that does not require halftone reproduction. |
| Lines Per Inch |
The number of lines
or rows of dots there are per inch
in a screen and, therefore, in a screen
tint, halftone or separation. |
| Lithographic Printing |
A printing process where
the image and non-image surfaces are
on the same plane while the paper makes
contact with the whole plate surface.
The printing area is treated to accept
ink and the non-printing surface is
treated to attract water or other solutions
so that it rejects ink. |
| Lossy |
Image compression that
functions by removing minor tonal and/or
colour variations, causing visible
loss of detail at high compression
ratios. |
| LPI |
The number of lines
or rows of dots there are per inch
in a screen and, therefore, in a screen
tint, halftone or separation. |
| LZW |
The Lempel-Ziv-Welch
image compression technique. |
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| Machine Proof |
A proof made on a machine
similar to the one which it will be
printed. |
| Magenta |
One of the colors used
in four color process reproduction.
Often referred to as "process red",
it reflects blue and red light and
absorbs green light. It is also one
of the filters used in making color
separations. |
| Make Ready |
In printing, all work
done to set up a press for printing. |
| Masking |
A reproduction technique
for color correction in the preparation
of separations on a camera or enlarger. |
| Masking |
In the graphic arts,
preventing a specific portion of an
illustration from being reproduced
by placing paper over it before exposure.
In offset lithography, masking refers
to the use of opaque material to protect
non-printing areas of the printing
plate during exposure. |
| Matchprint |
3M trade name for a
color proof. |
| Matte Finish |
Dull paper finish without
gloss or luster. Usually achieved using
a finishing technique such as a matte
varnish. |
| Media |
Media is the physical
material used to store electronic files.
Typical media includes: CD's, tapes,
disks, Zip disks & Jaz disks. |
| Megabyte (Mb) |
1,024 kilobytes or 1,048,576
bytes of digital data. |
| Merchandising |
Technique designed to
optimise sales, based on the planned
product displays on-shelf to form an
attractive appealing and informative
presentation for the customer. |
| Metallic Inks |
Inks in which the normal
pigments are replaced by very fine
metallic particles, typically gold
or silver in color. |
| Midtone |
The middle range of
tones in an image. |
| Modular System |
Elements that can be
assembled in various dimensions and
sizes according to the space available. |
| Moiré |
A checkered pattern
which is created when the screen angles
are not set out correctly in color
work. Can happen when a digital scan
is made from printed materials rather
than from the original photographic
print or transparency. |
| Monochrome |
Single-colored. An image
or medium displaying only black and
white or greyscale information. Greyscale
information displayed in one color
is also monochrome. |
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| Negative |
A reverse photographic
image on film or paper in which the
dark areas appear light and the light
areas appear dark. |
| Noise |
In the scanning context,
this refers to random, incorrectly
read pixel values, normally due to
electrical interference or device instability. |
| Non-Lossy |
Image compression without
loss of quality. |
| Non-Read |
In optical scanning,
a term referring to information that
is intended to be ignored by the scanning
device but can be read by the human
eye. Non-read information located in
the scan area of a form must be printed
in a colour that is highly reflective
to the scanner while still offering
sufficient contrast for human reading.
However, non-read information located
outside the scan area of a form may
be printed in a machine readable color. |
| Non-Reflective Inks |
Inks that present sufficient
contrast with the background color
of the paper to be read by an optical
scanning device. When viewed by optical
scanners, these inks reflect relatively
little light (and thus appear black
to the mechanism), so the scanner recognizes
these areas as marks or characters
and converts them to machine language.
Also called "read inks" or "scan inks". |
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| OCR |
Acronym for "Optical
Character Recognition" which refers
to optical machine reading of human-readable
characters. |
| Off Print |
An article or other
part of a publication printed with
the main run, but produced as a separate
item. Also called a separate. |
| Offset Printing |
Also called litho printing.
A printing process in which the inked
image is transferred from the plate
to an intermediate blanket before being
printed on the substrate. There are
two types of offset printing - wet
offset and dry offset. Wet offset is
based on the principle that oil (ink)
and water do not mix. Both the image
and non-image areas are on the same
plane of the image and non-image areas
are on the same plane of the plate.
A dampening solution is used, and the
image and non-image areas are separated
chemically. Dry offset printing uses
a plate with relief (raised) type,
so no dampening solution is required. |
| One-Up |
A single printing of
a single signature or image on a press
sheet. |
| Opacity |
The quality of being
impenetrable by liquids or light. With
paper, it is the ability to keep print
form showing through to the other side.
Opacity is the opposite of porosity. |
| Opaque |
In photoengraving and
offset lithography, to paint out areas
on a negative not wanted on the plate.
In paper, the property which makes
it less transparent. |
| Opaque Ink |
An ink that conceals
all colour beneath it. |
| Optical Character Reader |
An optical device that
scans and identifies characters on
a printed page. |
| Optical Disk |
A storage medium commonly
used for storing large volumes of data.
CD-ROM, Rewritable, and WORM are the
most common types of optical disks. |
| Origination |
All items or materials
that the client supplies to the printer
to use in the printing of the job. |
| Out of Register |
When inks are printed
over one another are not in alignment,
resulting in "out of focus" images. |
| Overprinting |
Double printing; printing
over an area that already has been
printed. Used as a cost savings in
customizing small batches from larger
quantities of printed material. |
| Overrun |
Manufactured and delivered
quantity that exceeds the number ordered.
As long as the overrun does not exceed
the percentage which is usually tolerated
according to legal agreement, the customer
must accept. Also refered to as "overs". |
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| Pantone |
Pantone's ink colour-matching
system. Each colour bears a description
of its formulation (in percentages)
for subsequent use by the printer. |
| Paper Weight |
Weight in gram of a
square meter of paper or cardboard. |
| Pass |
A cycle of a press or
phototypesetting system. To print in
one pass means that all the colours
are laid down as the substrate travels
once through the press; to print in
two passes means that he stock has
to travel twice through the press,
and so on. A four colour project on
a four colour press passes through
once. A six color project on a four
colour press passes through twice,
etc. |
| Pass Sheet |
A printed sheet of optimum
print quality that is removed from
the run, so subsequent sheets can be
compared with it |
| Perfect Register |
Term used by the printer
to indicate a perfect juxtaposition
of colors, producing a perfect image. |
| Photomechanical |
The preparation of printing
plates involving photographic techniques. |
| PhotoShop |
The industry-standard
software package used for image manipulation,
produced by Adobe. |
| Pica |
Printer's unit of measurement
used principally in typesetting. One
pica equals approximately 1/6 of an
inch. |
| Pixel |
Abbreviation for "picture
element". The smallest, most basic
component of an image on a display
screen. A pixel is comparable to an
individual dot in a printed photograph.
The number of pixels in an image determines
its resolution. |
| Plate |
The surface from which
a print is made and that bears the
image to be reproduced. |
| Platemaking |
The process of making
an image on a printing plate by whatever
means, but usually photomechanically
transferring it from film. |
| Platen |
A large cutting and
creasing press that may be integrated
with printing machines. |
| Plugging |
An aberration in platemaking
in which dot areas become filled in,
caused by damage to the plate. |
| PMS Color |
Pantone Matching System
color. This system was devised by the
Pantone Corporation as a means of standardizing
custom colors of ink. The PMS system
includes several hundred colors, several
metallics, flourescents, and several
shades of black. |
| Point |
Printer's unit of measurement,
used principally for designating type
sizes. There are 12 points to a pica;
approximately 72 points to an inch. |
| Portrait |
A vertical format -
the shorter dimension being at the
width |
| PostScript |
The now-standard operating
language through which desktop page
makeup (DTP) systems operate. Pre-press
systems are now described as PostScript-compatible
or not. |
| PostScript File |
A PostScript file is
a special file that is created to be
sent directly to the printer. Unlike
an Application file, a PostScript file
includes all the information necessary
to print that file, including the graphics
and fonts. This is the most readily
accepted file format for printing.
A PostScript file cannot be opened
or easily modified. |
| ppi/ppcm |
Pixels per inch or pixels
per centimeter. Units of measurement
for scanned images. |
| Premake Ready |
The final checking of
plates before they are made ready on
press. |
| Prepack |
Display serving as packaging.
It is delivered packed with products. |
| Prepress |
Camera work, artwork
layout, color editing, stencil making,
plate making, and other activities
performed by a graphic designer, production
manager, or printer before press work
begins. |
| Preprint |
An item printed in advance
of a publication, later inserted loosely
into bound copies. Also called a blow-in. |
| Press Check |
The press check is made
at the beginning the press run. The
art director, production manager and
pressman check that the printed piece
matches the job proof as closely as
possible, (or adjusts them to their
preference), and that colors are in
register. |
| Press Run |
The total number of
copies of a piece produced during one
printing. |
| Primary Color |
A base color that is
used to compose other colors. |
| Process Blue |
Another term for the "cyan" used
in Process Color Printing. |
| Process Color |
CYMK / Four-Color Process.
The term used to describe colour printing
by means of the three primary colors
(yellow, magenta, and cyan) and black
that when combined through a particular
process, creates the illusion of the
full color spectrum. (Virtually all
color printing is done using the Four
Color Process method.) |
| Process Red |
Another term for the "magenta" used
in Process Color Printing. |
| Process Yellow |
Another term for the "yellow" used
in Process Color Printing. |
| Progressive Proof |
A series of colour proofs
showing the individual, variously combined,
and collectively combined colours used
in four colour process printing. Each
colour is shown separately in combination
with each other colour, and in combination
with every possible colour combination
- finally concluding with a four colour
simulation of the printed piece. These
proofs are used to determine the density
of each colour and each colour's effect
on the other colours, especially in
the order they are printed on the press. |
| Proof |
A sheet of printed copy
that is a test representation made
to show how the printed job will appear
when finished. |
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| QuarkXPress |
A page layout application
produced by Quark. |
| Quotation |
A statement of price,
terms of sale, and description of goods
or services offered by a vendor to
a prospective client. |
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